As a content developer, you are part of our success in consistently and compellingly communicating about mission, story and goals of CRS. We look to you to develop professional materials to help keep our CRS voice consistent across audiences. These resources are for you to read and refer to as often as needed. Marketing & Communications will update these reference materials periodically so you are always armed with the latest information. If you are writing materials, ask yourself these questions:
Are you…
- Thinking about the big picture? What makes CRS a leader, a catalyst for change?
- Speaking to forward movement, insight-based solutions and impact?
- Striking the right tone? (Inspired, Committed, Passionate, Approachable, Focused, Accountable, Innovative)
- Focusing on humanity?
Here is a link to the MarCom Brand Assets, Guidelines & Templates on MyCRS.
Brandbook PDF (2015 version 3)
To create consistent CRS communication materials that support our unified cause, follow the guidelines in the brandbook.
Editorial Style Guide PDF (Apr 2019)
Contains boilerplates in English, English-Spanish, Spanish, French and Arabic.
FY18 Facts & Figures Flyer PDF (Apr 2019)
