Guidelines

As a content developer, you are part of our success in consistently and compellingly communicating about mission, story and goals of CRS. We look to you to develop professional materials to help keep our CRS voice consistent across audiences.

These resources are for you to read and refer to as often as needed. Marketing & Communications will update these reference materials periodically so you are always armed with the latest information.

If you are writing materials, ask yourself these questions:

Are you…

  • Thinking about the big picture? What makes CRS a leader, a catalyst for change?
  • Speaking to forward movement, insight-based solutions and impact?
  • Striking the right tone? (Inspired, Committed, Passionate, Approachable, Focused, Accountable, Innovative)
  • Focusing on humanity?

Brandbook (2015 version 3)

To create consistent CRS communication materials that support our unified cause, follow the guidelines in the brandbook.

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Editorial Style Guide (2017 version 1)

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FY16 Facts & Figures Flyer

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How to Create OverOps Marketing Materials (Jan 2017)

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How to Create OverOps Technical Materials (Jan 2017)

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How to Create a Country Program Fact Sheet (Jan 2017)

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How to Create a Project Overview Brochure (Jan 2017)

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Publications Checklist (Jan 2017)

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How to Commission Translations (Jan 2017)

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Translation Checklist (Jan 2017)

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How to Write Effective Success Stories (May 2015)

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